Businesses in Ulster County are busy preparing for the big game. Our Beth Croughan stopped at several food and drink establishments and has more on what they're expecting for Super Bowl Sunday.

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KINGSTON, N.Y. -- "Because everybody knows where they were when their team was in the Super Bowl. I'm blessed to know that hopefully they'll be in my place, watching the game," explained Brian Kennan, the owner of McGillicuddys in New Paltz.

Keenan expects many will be making memories at McGillicuddy's Sunday. He hopes having the Giants in the big game brings big crowds. "You're surrounded by hundreds of other fans that rooting for the same team you are. A few fans that are rooting for the other team, which makes it even more fun," he said.

McGillicuddys is known for its Monday night wing night; with staff generally sending about 12,000 wings out the kitchen doors. The owner is expecting them to serve up just as many come sunday.

Wings are also on the menu at the Hurley Mountain Inn.m Steve Nekos scheduled extra staff and ordered extra kegs. "We do football all year long. We have the NFL Sunday Ticket. So we have every game, every sunday. Actually, it's one of the best time of years for us, is football," said Hurley Mountain Inn Owner Steve Nekos.

This football game, The National Retail Federation estimates will make businesses 11 billion dollars; about 70 percent of that being spent on food and drinks.

"It's calls morning, noon, night, for 3-foot subs, for wrap platters, for food being delivered. So, it's a real boost to the local economy," said Alex Stier, the owner of Home Plate Deli.

Stier said it matters who is playing; and if you walked into Adam's in Kingston, you knew it was the Big Blue.

"It makes an extra holiday in the middle of the winter, it's an excellent holiday for us. Beyond that, being the Giants being in, makes it even better because the spirit the area. Everybody is more interested in the game," said Adams' Manager Michael Paesano.