The calm before the storm it isn't. As YNN's Christian Farrell finds out Valentine's Eve can be pretty busy for some people.

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MONTGOMERY, N.Y. - "Non stop. All day," said Barbara Cuneo, owner of The Village Sampler.

That's how Cuneo describes work at the Village Sampler in Montgomery the day BEFORE Valentine's Day.

"I was up at 5 AM actually hand dipping chocolate covered strawberries," said Cuneo.

According to Cuneo the work she and her family puts in on February 13th, has everything to do with being ready for the February 14th rush.

"It's a very late holiday as far as shoppers go. They usually wait the day before, the day of, and it gets crazy in here," said Cuneo.

"We're open from 10 AM until probably about 7 PM - until the last customer walks through the door pretty much," said Cuneo.

"It's those chocolate covered cherries. I've got to have those every time," said customer Michele Catalfamo.

Now here at the Village Sampler one big difference I'm told between the day before Valentine's Day and actual Valentine's Day are the customers who walk through that door.

"The women do come earlier in the week. And the men come later on. And they're very happy because we wrap everything. We carry the cards, and they don't really have to worry about preparing when they get home."

As long as they come home with...

"I'm buying some dark raspberry jellies for my wife on Valentine's Day. I know what she wants. She wants what she gets every year," said customer Rick Malley.

Thanks in part to those who fill the orders of loved ones - over and over again.